Baroque Art Essay

This paper will start with an explanation of what Baroque art is. Baroque art is art that utilizes the effects between lightness and darkness. We will begin by looking at three paintings from the Baroque period. The first painting we will be discussing from the Baroque period is Annibale Carracci’s Pieta. A pieta is a sculpture or painting of the Virgin Mary holding Jesus Christ after his crucifixion. This particular pieta was done by the artist Annibale Carracci from Bologna, Italy. Annibale’s Pieta depicts the Virgin Mary holding her son Jesus Christ after his crucifixion. Annibale used his lighting very well in this painting. Because of the way he used the lighting in his painting it made Jesus Christ the main figure, but still managed to have the Virgin Mary in the center along with Jesus. Annibale painted Mary in a soft blue, which contrasted well with the paleness of Jesus Christ. Annibale painted the look of sorrow onto Mary’s face and out stretched her left hand as if she was questioning how this could happen to her. This painting has so much detailed to it, along with Mary and Jesus there are also two angels in the painting: one angel scrutinizes the crown of thorns, while the other mourns while holding Jesus’ hand. Annibale Carracci was a well-known and admired painter that helped create the Baroque style. Annibale Carracci, along with his brother and cousin founded the Accademia degli Incamminati, which translates to the Academy of progressives. Later in the 15th century the Carracci family was painting some of the most advanced paintings throughout Europe. Annibale created a new broken brushwork style to capture movement and the effects of light on form (Christiansen, Keith. 2003). This new style resulted in paintings being put inside churches. The fresco painting on the ceiling of Pope Farnese’s Palace was Annibale’s greatest masterpiece. The second painting from the Baroque Period is The Entombment by Michelangelo Merisi da Caravaggio. The symmetry of the group of people in this painting is miraculous . This painting shows everyone bowing down or bending towards Jesus, showing that his death has an impact not only emotionally but physically on them. The look of terror and shock is remarkably captured in this painting. The group of people look traumatized at the death of their beloved Savior Jesus Christ, however at the same time they look relieved. I love how Caravaggio illustrates these people. He doesn’t make the people beautiful or extravagant looking, he makes them look like ordinary people. Just as Annibale used the lightness and darkness as did Caravaggio, bringing out the drama and suspense of the moment. Caravaggio was a wild and carefree person. He believed in truth, that not everyone was beautiful or heroic as they are made to seem. He refused to portray the human individual as sublime, beautiful and heroic (Christiansen, Keith 2003). During Caravaggio’s time the Catholic Church had complete control of what was considered to be acceptable art if it wasn’t deemed acceptable by the church then it wasn’t art. Caravaggio disdained the masters of the Renaissance and the mannerist style (Sayre 2010). In the Baroque Period, religion was the best thing you could paint about, this is the only topic that would be profitable. The third painting from the Baroque Period is Belshazzar’s feast by Rembrandt Harmenszoon van Rijn. The painting displays King Belshazzar and his visitants feasting while using the holy items from the Jewish temple. Rembrandt depicts a moment when a glorious hand appears in right to the inscription on the wall when transliterated the inscription reads: MENE, MENE, TEKEL, UPHARSIN; meaning ‘God has numbered the days of your kingdom and brought it to an end; you have been weighed in the balances and found wanting; your kingdom is given to the Medes and Persians. ‘. â€Å"Rembrandt | Belshazzar’s Feast | NG6350 | The National Gallery, London†, 2004) . After that night, King Belshazzar was killed. Rembrandt utilizes the light in this painting to give light more effect the hand. The main figure is King Belshazzar who is struck with fear as the hand continues to write on the wall. Not only is the King and shock but so are all his adversaries. Rembrandt uses chiaroscuro in his painting by outlining the outside of the painting in a dark color. Chiaroscuro is the contrast of light and dark to create atmosphere, drama, and emotion (Sayre, 2010). Rembrandt was asked what he truly wanted to achieve through his art, he stated â€Å"the greatest and most natural movement† translated from die meeste ende di naetuereelste beweechgelickheijt (encyclopedia. stateuniversity, 2010. He didn’t want the subjects of his paintings in poses contrived as was the case in Mannerist style. (Sayre, 2010). His main goal was to portray the naturalness of the human body. In Holland, during the 16th-century at the Utrecht school Italianate architecture continued because of most of its attendance, especially the notable Gerard van Honthorst. He later traveled to Italy where he met Caravaggio and was inspired by his work. The Utrecht school artists ended up influencing Pieter Lastman with their styles of using lightness and darkness. Pieter ended up becoming Rembrandts, therefore providing a monolithic background for what would become known as Dutch Art. All three of examples I chose are religious; depicting an important scene from the bible. The first two paintings show Jesus Christ after his crucifixion. The third painting is from the Old Testament from the prophet Daniel. All three paintings used lightness and darkness to add drama to their paintings as well as chiaroscuro. These paintings show characters are very lifelike as well as the difference of chiaroscuro from its very beginning to it being perfected by Rembrandt. There are differences within these paintings. The way emotion is depicted upon each of the characters faces in every painting is different. What shocked me the most was that the The Pieta depicting the crucifixion showed the least detailed emotion. You see that Mary is grieving and is in sorrow but in the entombment the emotion is really detailed upon the faces of everyone. However, I believe Rembrandts Belshazzar’s feast has most emotional of all three paintings. You can actually see the fear and terror upon their faces. Also, the use lighting is more evident in Rembrandt paintings and his characters look more realistic; whereas in the Pieta the characters are perfect and beautiful when they’re supposed to be mourning the death of their loved one. In comparison to the Entombment the Pieta was the least dramatic and emotional of the two. Through these paintings you can see how the church has influence over the art and how it changes throughout the centuries. You can also see how each painter understands chiaroscuro. For instance, Rembrandt perfected it whereas Annibale merely understood it. While studying this I learned that art styles progress throughout the years, sometimes getting better and sometimes becoming worse.

IEP Inclusion Essay

The main function of the Individuals with Disabilities Education Act (IDEA) has always been to integrate the value of learning and development among special students within the educational curriculum. Recognizing the current trends and needs of students, the law was changed to address the functions of consolidating different measures to enhance approaches that bridges further effectiveness in carrying out its goals and objectives. Reacting to its application within Georgia (GA), these new tenets diversified the value of integrating new laws and furthering opportunities that infused better means of facilitation, transmission, and redirection of necessary elements essential towards increased appreciation and learning. One essential application of the amendment of the IDEA corresponds to the acquisition and training of highly qualified teachers. Since the practice of inclusion of special students within the classroom requires the necessary skills and competence among educators, the application of standards coincide not only within the precept of IDEA but also on other educational mandates such as the No Child Left behind Policy (NCLB). By ensuring that Georgian teachers are fit to meet the needs of students via training and development of necessary skills, they can help transcend towards furthering means to induce inclusion and determine the best programs available for students regardless of their physical and cognitive capacities (Hyatt, 2007). Another crucial component shaping Georgia in adherence to the needs of facilitating inclusion and the needs of special students revolves around the procedural safeguards present within the state. Here, the board of education alongside educational institutions are the ones who ensure that careful application of protective mandates is given towards special students particularly in the realm of disciplining, mediation, and the process of intervention during specific cases. Such directions can then induce better means for reinforcing accountability and responsibility among educators and administrators in congruence to the mandates provided by IDEA in reference to protective mechanism for the needs of special students and the promotion of inclusion (Hyatt, 2007). The third aspect that needs to be considered revolves around the nature of individualized education programs. Under the specific tenets advocated by the Georgian Board of Education, it has mandated and amended new conditions prior to the implementation of an IEP program. Under these conditions, it must correspond to particular standards and approved by the supervisory committee handling specific subjects and disciplines. In here, modifications within the IDEA were introduced to carry out a wider span and target new means of consolidating a wider scope in trying to reach out towards the needs of special students particularly those with disabilities (Georgia Department of Education, 2009). With regards to early intervention programs, specific attention is made by the Georgia Department of Education wherein they try to incorporate different schemes in reaching out towards special students and making them take part in government sponsored programs. In here, specific consideration is made the derivation of rubrics and EIP guidelines so as to guide both parents and educators about the appropriate model that is effective for each participant (Georgia Department of Education, 2009). Alongside this process is the condition towards centering options to help students meet the demands of their grade level and adhere to the standards provided by IDEA. The last part circumvents with the process alignment with the No Child Left behind Policy. Under this mandate, the Georgia Department of Education has corresponded and integrated its school policies and its programs according to its mandates. Here, amendments and rules were reinforced to guide educators and administrators the appropriate perspectives in helping students with disabilities become readily available and competent (Idea Partnership. org, 2007). Similarly, these conditions also center in areas such as special education services, school improvement, and addressing proficiency standards. All these conditions then necessitate better means to justify and outline congruence with both the differing perspectives and mandates provided by IDEA and NCLB. In the end, it can be argued that the Georgia Department of Education has indeed consolidated efforts towards bridging and redefining the mandates of the IDEA. Here, they had sought to help induce inclusion within the classroom by consolidating the directives provided by the IDEA and applies them according to the norms prevalent within educational institutions. By reinforcing these policies, Georgia remains responsive and accountable to the increasing needs of special students and opens up opportunities for growth and development.

Advertising, Social and Economic Costs and Benefits Essay Example for Free

Advertising, Social and Economic Costs and Benefits Essay ? Tesco is in private sector, but it is a PLC, a public limited company, this is an international business, also it is in primary. Tesco is doing service by providing food to its customers. Tesco exist, so people can buy food, they do their own products also, this company exists for making profit. Tesco makes profit by selling its products or making deliveries to customers. Tesco is trying to achieve , to be the best company Our vision is for Tesco to be most highly valued by the customers we serve, the communities in which we operate, our loyal and committed staff and our shareholders; to be a growth company; a modern and innovative company and winning locally, applying our skills globally. Tesco is a global business. Tesco is a public limited company (PLC) this means that the owners of Tesco are the shareholder. North Yorkshire Fire and Rescue Service- This is a public sector organization, it doesn’t make profit, because it’s service costs more than the amount of money people pay them for fire. This organization exist so when the people have fire or extreme situations they call fire and rescue service and they help them. In 2004 North Yorkshire Fire and Rescue Authority developed a new focused Vision to reflect their broader function within the modernisation agenda. â€Å"Over the 10 years to 2014, in North Yorkshire and the City of York, 125 more people will still be alive through the work of the new Fire and Rescue Service. This will be due to the Service having significantly reduced the likelihood and severity of fire and other emergencies. We will achieve this through the dedication of our staff working in partnership with other agencies in the community†. This is a local company because it is North Yorkshire. Simply summarised as – The term â€Å"125 Alive† captures the Authority’s Vision in one simple phrase. It means that 125 people who might otherwise have died in an accident will be alive because of preventative action taken by the Fire and Rescue Service working in partnership with other agencies. The target will be achieved by a steady reduction year on year in fatalities in road traffic collisions and fires. The aims and objectives of this organization are to help people to rescue them away from dangerous things, and also to remove the fire away, so the people will be in safe. They are trying their best , so they will be the best from their competitors. P2 â€Å"describe the different stakeholders who influence the purpose of two contrasting organisations† M1 â€Å"explain the points of view from different stakeholders seeking to influence the strategic aims and objectives of two contrasting organisations† Stakeholders: A person, group, or organization that has direct or indirect stake in an organization because it can affect or be affected by the organization’s actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government (and its agencies), owners (shareholders), suppliers, unions, and the community from which the business draws its resources. Stakeholder Grouping| Interest| Tesco PLC| NY Fire & Rescue Service| Consumers/customers| They want high quality, value for money products. Customers often identify with the brands they buy. They like to see improvements that give them better value for money. | People who want to buy high quality food or other staff| This are the local people in the local area who wants to take the fire out| Employees/workers| The company provides them with a salary/money to live (a livelihood). They seek security, promotion opportunities, job satisfaction and rewards. | This are the workers in the stores, they are interested in security| This are the firemen, their job is to rescue people and to remove the fire for safety. | Suppliers| They want steady orders and payment for supplying stock. They also want to feel valued. People which supply different staff like water, food, drinks etc. They do it because they are sure that Tesco Is a successful business and if they are successful so they have a lot of profit , and suppliers are sure in Tesco and they have more orders cause Tesco has more customers| People, who supply the equipment, like the extinguishers. | Owners| They may be a sole trader or in a partnership. In a company it would be the shareholders. Often thought to be the most important stakeholder. They see themselves as the principal risk taker. They want to see share of profit increasing and the value of the business rising. So the owner of Tesco is the shareholders, they are interested in success of their business, they want Tesco to be the best, as every shareholder does. | The government is the owner of the NYFRS. The government wants to succeed this organization in their job, so people will be in safe. | Trade Unions| They represent the views of the employees of the business. They want higher wages and better conditions. | They want Tesco to be successful, because if Tesco is successful, so workers conditions will be better, because this stakeholder is interested in employees comfort and life. They are interested in firemen success and conditions, wages etc. So if firemen start to rescue people or removing fire more and more, so they could get salary and this is good for Trade Union, this is what they want. | Employer Associations| They are the employer’s equivalent of the TU. They represent the employer’s interests in specific associations. | Basically this stakeholder is equivalent Trade Union, they have quite the same interests, they also take care about the workers, but in specific way. | They are looking for the comfort of the firemen, in specific associations. Local communities| The actions of businesses can have a big effect on communities around them. They want improved facilities and provision of jobs. | Local communities wants Tesco to be considerate about the people who live nearby, considerate about the emotions and feelings. | This are the people who live near by the fire rescue service base, so when they have an emergency call they start to drive fast and a lot of noise etc. People want them to be considerate about them and to think about them, that people could be sleeping now, or doing something different when they can’t be disturbed. Governments| They want successful organisations which contribute to economic growth and provide jobs and tax revenue. They also like businesses that contribute towards the welfare of the country’s society. | Government wants Tesco to succeed, so the economy of the country would improve more and more, and more employees would be needed as the company will grow, so less unemployed people would be. | The government wants to succeed this organization in their job, so people will be in safe, and the country’s level of popularity would increase. Tesco: 1) Owners 2) Workers 3) Supplies 4) Customers 5) Government NYFRS: 1) Government 2) Workers 3) Suppliers 4) Customers 5) Local communities D1 â€Å"Evaluate the influence different stakeholders exert in ONE organization Tesco: 1) Directors – To be as strong in everything we sell as we are in food Directors are the stakeholders which have the most influence of the Tesco, because they can do everything what they want with the business, because it is theirs. They have ultimate control and power. If they want for example they can change the name from â€Å"Tesco† to something else etc. 2) Workers- To build our team so that we create more value Workers are the second most influence stakeholders in Tesco. This is because if there is no workers so the business can’t grow at all and it will fail, no workers, means no job done. But also if the workers would leave the Tesco, it is not such a big problem, because â€Å"Tesco† is well known successful business, and a lot of employees want to work for them. 3) Customers- To grow the UK core Customers are 3rd important stakeholders which have influence on Tesco. So if there would not be customers the business would not be able to make profit at all, so customers are also really important part of each business. If the Tesco loses the customers , so they will go to theirs opponent businesses, such as â€Å"Asda† and â€Å"Sainsbury’s†, and this could be because their would be not enough workers, or the customer service would be at low level. 4) Suppliers- To put our responsibilities to the communities we serve at the heart of what we do. Suppliers are last important stakeholders with influence on Tesco, because if the suppliers wont supply any products so Tesco would have to use its own products, but that wouldn’t make a lot of profit, and won’t be sustainable. If â€Å"Tesco† loses the suppliers, it is not a problem, because there are a lot of suppliers which are free and waiting for their chance, but if the suppliers were too good, this would be sad. P3 â€Å"Describe how two businesses are organised† TESCO: Span of control: The number of subordinates that a manager or supervisorcan directly control. This number varies with the type ofwork: complex, variable work reduces it to six, whereasroutine, fixed work increases it to twenty or more. Chain of Command: The  order  in which  authority  and  power  in an  organization  is wielded and delegated from  top management  to every employee  at every  level  of the organization. Instructions flow downward along the chain of command and accountability  flows  upward. The chart shows that Tesco has a different level of workers in its organization. These shows the mangers and members, whom they control. The managers take responsibility of what their assistants do. Manager of one job can’t control the assistants of other job manager, so everything is equal. The boss of everyone is the store director, after him is regional manager as you can see, and later is the store manager, and only than other managers of different jobs, and on the bottom of the chart are all of the assistants of all of the mangers. So in Tesco and in all other businesses the member of the working team can’t control anyone above him, or anyone or the same line, he can control only the people who are under him. It is very hard to control big organization. So, it will be better to break the organization into smaller parts. There are 4 main ways of breaking a business down into smaller sections: 1) By Function- What is the sense of each section? 2) By Location- Where is the section situated on the map? 3) By Product- Which service does the section belong to? 4) By Process- A customer staying approached on the other customers who are interested in Tesco. There are 2 main types of organizational structure: 1) Tall 2) Flat The difference between this two is that tall has more levels than flat , however in Flat Mangers there are wider span of control. . So, we can say that Tesco has Tall structure, because in Tesco’s Organizational Chart has a lot of levels. North Yorkshire Fire and Rescue Service: It is really hard to understand who is who, who is controlling whom, the table is a bit messy, and so I created a better one for you: But on Structure of Commission we can see that Director General has two lines. First, is that he should control 3 Directors, Corporate and Forestry, Central Services (HR, IT, Finance), Business Units, Forest Research. The North Yorkshire Fire and Rescue Service is looking so different comparing to Tesco’s. . In Forestry Commission General Director works with more employees, however in Tesco Director works just with managers. But The North Yorkshire Fire and Rescue Service’s type of organizational structure is Tall, because it has many lines. And Forestry Commission is organization by Location, because they are separated on different locations, they have 3 directs in same country. Task 2 1) Finance addresses the ways in which individuals, business entities and other organizations allocate and use monetary resources over time. It helps Tesco with finance. 2) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ) The act or process or producing, bringing forth, or exhibiting to view; as, the production of commodities, of a witness. That which is produced, yielded, or made, whether naturally, or by the application of intelligence and labor; as, the productions of the earth; the productions of handicraft; the productions of intellect or genius. 4) Customer S ervice is the commitment to providing value added services to external and internal customers, including attitude knowledge, technical support and quality of service in a timely manner 5) Sales- Total dollar amount collected for goods and services provided. While payment is not necessary for recognition of sales on company financial statements, there are strict accounting guidelines stating when sales can be recognized. The basic principle is that a sale can only be recognized when the transaction is already realized, or can be quite easily realized. This means that the company should have already received a payment, or the chances of receiving a payment are high. In addition, delivery of the good or service should have taken place for the sale to be recognized. ) Human resources- is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations. Human resources is also the name of the function within an organization charged with the overall responsibility for implementing strategies and policies relating to the management of individuals. Task 3 I will tell now, what makes Tesco and Forestry Commission similar an d what makes them different. Firstly, they both have General Director, and he has helpers. But in Forestry Commission General Director has more employees (they are: 3 directors and other staff members), however in Tesco, Director has just one helper. Secondly, this two organizations have two different, smaller parts. Tesco has broken down on process and North Yorkshire Fire and Rescue Service by Location. Last thing which I want to say is that, they have the same type of organization – it’s â€Å"Tall†. They have many levels and lines, which helps them to control their business. P4 â€Å"explain how their style and organization helps them to fulfill their purpose† Advertising, Social and Economic Costs and Benefits. (2018, Nov 09).

Reflect upon your own coaching practise (coaching sessions you have Essay

Reflect upon your own coaching practise (coaching sessions you have delivered) and critically explore the range of models and techniques used. (3000 words) - Essay Example The major type of coaching is educational coaching which offers an opportunity for learning as well as mentorship consequently improving academic or learning skills hence academic performance. Coaching is a one on one leaning mode that has been in existence for a long period but much focus has been put on this learning method especially in the recent past. This paper is a reflection of the importance of coaching, the different micro coaching models, and coaching strategies especially those I applied in my micro coaching sessions, and an analysis of why some worked perfectly while others proved to be problematic. During my micro coaching sessions, I realized how I would enjoy some coaching techniques and strategies while others were a blunder and made me feel like quitting or terminating my sessions. Coaching takes different spans of time with micro coaching taking a short period but producing excellent results if done properly. During my micro coaching sessions, I realized strategies like the five whys’ strategy was so pressurizing while others like the Grow model proved supportive and pleasing. I will endeavour to analyse reasons why some were not accommodating and how one can improve to generate better results than I managed. The sessions also helped me realise the importance of the coach understanding the needs of the coachee, their behaviours and attitude to decide on the appropriate coaching strategy. Before discussing the coaching techniques and strategies, it is important I first discuss why I found it important to engage in the micro coaching sessions. The major importance of enrolling in micro coaching was to get challenged which enabled me to focus and realize my potential. The coaching process amplified my desire to learn and i have surely improved on my review and learning skills. Coaching also helped me to improve my self-esteem since the coach motivated me to improve on my performance and when I saw an improvement in my results my

Company report Assignment Example | Topics and Well Written Essays - 500 words

Company report - Assignment Example The early years of business were focused on serving military and designing and manufacturing aircraft engines, built-in engines and railway vehicle brakes. After ruins of WWII the company had tough time reviving its production plant and it was by 1947 that the company started production of two-wheeler. After rejecting Daimler’s takeover move the company emerged as a strong entity which specialized in manufacturing highest quality motor vehicles. The company has three luxurious brands BMW, Rolls Royce and Mini that remain strong and popular amongst those who wish to experience innovative luxury available across BMW global network (BMW AG). The company has a strong financial position as reported in its annual report 2008 the company has generated revenues of â‚ ¬44,143mn and net income of â‚ ¬384mn in 2008. The company has a healthy dividend payout of 61% which may imply higher shareholders’ confidence in the company’s financial position and its ability to generate cash flow in the future. The company’s total assets are worth â‚ ¬23,316mn in 2008 whereas its current liabilities and long term obligations were â‚ ¬7,974mn and â‚ ¬9,933mn. The company’s equity is â‚ ¬5,338mn and EPS of â‚ ¬0.49 (BMW AG). Despite of the recession in the global economy the company has been able to generate healthy earnings and its share prices have been on the rise in the last 9 months period currently trading at â‚ ¬35.94 on Xetra Exchange after closing at low of close to â‚ ¬18 in Feb 2009 (BMW AG). Group Management Report identified current financial crisis and slowdown in consumer spending as one of the major reasons of company’s financial deteriorating financial performance. The falling revenues within different business segments lead to lower dividend payout than previous year. The company had to pull back its capital expenditures on different upcoming automobile models in

Unemployment in Mexico and USA and Comparison between them Essay

Unemployment in Mexico and USA and Comparison between them - Essay Example This topic is of high interest as it will help in analyzing the overall economic conditions of two important economies; the United States and Mexico. A comparison between the Unemployment levels of these two countries will also be presented. Unemployment represents the number of people that are not working or jobless (Wessels, 2000). During the recession, the Unemployment level of country increases as more people lose their jobs (Mankiw, 2009). The global recession of 2007-2008 resulted in a large number of people to lose their jobs in different parts of the world. Unemployment level was showing a decreasing trend internationally, as presented in the graphs below until the economic recession that hit the world global market. From 2007, the unemployment level of the world increased drastically; however, it has decreased in the last two years or so.The unemployment level in the United States and Mexico also increased drastically after the recession. However unemployment level increased more in the USA than in Mexico.Data will be collected from different renowned websites such as World Bank and other authentic published reports. The research will be quantitative and qualitative. Literature review section will cover the qualitative data and analysis section will cover the quantitative data. The relationship between the unemployment levels of these two countries will be analyzed, and a comparison will be presented. Statistical tools will be applied to analyze the unemployment level.

H.J.Heinz Marketing Strategy Case Study Example | Topics and Well Written Essays - 2500 words

H.J.Heinz Marketing Strategy - Case Study Example The paper shall examine these with specific reference to the initiatives launched by the company and recommendations will be given about the issues that can be changed within the company. Heinz has established a name for themselves in the food industry through their pricing strategies. Usually, the company studies markets in its respective environs and then looks for a way in which it can stay ahead of that competition. Their prices are normally sufficient enough to attract clientele, while at the same time maintaining a level of profitability and competition within its respective regions. Numerous marketers acknowledge the fact that when sufficient value has been added onto a product, then its pricing becomes a secondary factor in convincing clients to purchase the item. For instance Heinz ketchups contain additional ingredients such as garlic and other flavours that can be used to enhance its overall taste and hence its value. This is the reason why consumers became loyal to the brand. In addition to the latter, pricing is also largely determined by the strength of the brand. For instance, when one considers some of the goods offered by the company, it can be seen that some of them may be much higher than what their competitors sell them for. However, because of the strong brand name, some people who are loyal to the Heinz brand may be willing to pay a little extra for the commodity as long as it comes from the H. J. Heinz food company. (Grant, 2005) Heinz pricing strategies are also largely affected by their geographical proximities. For instance, the largest pickle manufacturing Heinz factory is located in its headquarters within the United States. Consequently, some countries that may be in need of this product but are far from the United States will have to include the additional costs that come along with shipment and the like. Heinz usually incorporates a lot of in-store discounting in its product offering. Most of the time, this is done through a range of grocery stores or it also deals with a series of hyper stores too. The company realises that in order to boost their sales at the last point of contact with the consumer, there is a need for one to establish a mechanism that will encourage this kind of initiative. (Balakrishnana & Coyne, 1995) Perhaps the most important aspect in Heinz's marketing strategy is the strength of its products. First of all, Heinz is largely known for its "fifty-seven-varieties" advertisement and logos. The company has invested thoroughly in offering a range of food items such as pickles, sour onions, tomato sauce and many other varieties. The number fifty seven does not signify the exact number of products available under the Heinz name because these products are much more than this. However, the number is meant to indicate just how diverse the company's product offerings are and also, to capture consumer's attention. (Mc Gahan, 2004) The major strategy behind Heinz's product strategy over the past three years has been to streamline their product offering. The company realized that in order to offer better quality products, it would be more helpful for them if they categorised their items. This was the reason why the company decided to offer all their products under three major brands that included; Sauces Ketchups Baby food Convenience meals The company was determined to grow this category by buying out other companies that had specialised in some of their weak categories such as the

English 1010 Essay Example | Topics and Well Written Essays - 500 words

English 1010 - Essay Example For me, my experiences in the gym are really exciting. In course of my doing exercises in the gym, I have just realised that there are several categories people who work out there. First of all, there is a category of people in the gym whom I can refer to as the gym rats who intentionally wear undersize T-shirts and flex muscles in front of others; this category of people are very busy and they move around in the gym like rats. Secondly, there are some people in the gym whose main preoccupation seems to be taking photos in the gym; this group of people constantly look in the mirrors and take photos longer than they actually work out in the gym. Thirdly, I have noticed that there are newbies whose main goal in the gym seems to observe others practise. Then, there is the fourth category of people in the gym who listen carefully to their trainers and ask their trainers a lot of questions; my friend and I fit in this fourth category. Another interesting fact that I have observed in the gym is that the majority of business people who come to the gym for practice do not turn their phones off while practising; for the business people, gym appears to be their second office. Another interesting category of people in the gym is a specific category of girls, whom I call â€Å"beauty queens†. I call these girls so not because they are really good-looking but mostly because they wear heavy make-up as if they are coming to a party. I have also noticed chatterboxes who visit gym only to talk with other people, but not work out. Finally, there is an interesting category of people whose main aim of coming to the gym is to pick girls. Frankly speaking, I don’t think that gyms are the places for men to find girls for dating. Such people should go to social gatherings to look for girls but not in gyms. Another interesting thing that I have

Form and Function in The Fountainhead Movie Review

Form and Function in The Fountainhead - Movie Review Example Regardless of the controversy over colorizing old works, of the good intentions of Rand's number one fan, regardless of such architects turned critic as Nancy Levinson, who in an essay on the film balks at its typical Hollywoodization of architects, (29-39) and regardless of the compulsion to "modernize" a storyline or script with the modern color wheel, The Fountainhead in its original format, condition, and shape is a testament to the themes, metaphors, and symbols, characters, and storyline of the novel by the same name. The film elements and creative choices, that is, contribute to the ideas expressed by objectivist philosopher and writer Ayn Rand. From the start of the film, the characters are constructed and developed to embody the ideals of Rand's message(s). She once said, My philosophy, in essence, is the concept of man as a heroic being with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity and reason as his only absolut e. (www.aynrand.org) Not only does the film's central focus-architects and architecture-affirm the architectural business, representing real-world players, but the characters, especially the protagonist, reveal Rand's outlook: Howard Roark represents this concept as an idealistic, principled individualist who refuses to conform to the rules of architectural school (resisting the copying of ancient, classical styles), who works blue collar jobs rather than buy into the popularism that is the architecture business, and who designs what he pleases. As the last ditch effort to grasp his autonomy, even, he destroys his greatest creation. When he is indicted, sued by the state, he makes his climactic stand: "The creator thinks; the parasite copies."

Essay in 3 part Example | Topics and Well Written Essays - 1500 words

In 3 part - Essay Example I think education grooms a person, and if the education discipline is that in which one wants to pursue a career, then there remains practically nothing between success and the person, assuming he puts in all his efforts into his work. Studying business management would not only allow me to understand various theories that underpin how businesses are managed, but would also allow me to learn from real life experiences of people, that I could later use to my help when I start my career. Moreover, almost all business management courses have an internship requirement before graduation, and that I believe, is the perfect time when young business graduates get to apply theoretical knowledge at work and get hands on experience with real life scenarios. Once I get done with my Bachelors’ Degree in Business Management, I would have a lot of career opportunities lying in front of me. To start off with, I would ideally want to start my own company from scratch and take it to the verge of success. However, sometimes situations arise that cause a deviation from the prime plan; in these circumstances too I believe having studied business management I would be open to a wide array of jobs around the globe. A look down business management graduates tell us that they have been able to discover innumerable career opportunities in all fields of work, including accounting, finance, human resource, supply chain management and various others. In this section I would be comparing the university where I would be pursuing my education from, Liverpool John Moores University (LJMU), against another university which teaches the discipline that I would be pursuing; Manchester Metropolitan University Coventry University (MMU). LJMU gives a rough timeline of completion of the BA Hons Degree in Business Management as three years, while CU also gives a similar time frame for degree completion. A look at the course structure of the two programs also proves that both of

Mary Schapiro’s job was to fix the SEC Essay Example for Free

Mary Schapiro’s job was to fix the SEC Essay 1.Kotter’s eight steps As already noted, the SEC was starkly exposed as ill-equipped to deal with the chaos erupting across the globe. It was under strong criticism for the serious fraud of Bernard Madoff and the collapse of Wall Street stalwart Lehman Brothers. Accordingly, Mary Schapiro, a career regulator, was appointed the 29th chairman of SEC to save a languishing SEC. She changed the way they were doing things at the SEC including creating new structures, procedures, and programs to better address the modern financial markets as an urgent need to restore the credibility and public confidence in the SEC. This analysis is based on Kotter’s (1995) eight-step process for leading successful change. a.Establishing a sense of urgency The chairwoman argues that urgency is critical. Schapiro developed a change program with three priorities comprising internal assessment, investor protection focus and mistakes acknowledgement. The mission was to turn the SEC to be a high functioning, agile and intelligent, and committed to investor protection and market integrity. b.Creating a guiding coalition In order to able to manage the change process, she brought in new leadership and new senior team. The new leadership team set about retraining, skilling up and motivating the SEC’s talent staff. In addition, the investor –focused agenda was putting in place. The board and senior management and then all levels of decision making were required to pay attention to risk at all level of an enterprise. The whistle blower program was set up to detect securities violations. A final goal was to admit the mistakes that the SEC made under its watch. This is the first step in communicating the change vision. c.Developing a vision and strategy A vision was created to help direct the change effort, that was, to build a high functioning, agile and intelligent, and committed to investor protection and market integrity agency. d.Communicating the change vision In order to communicate the change vision, the chairwoman developed an open  way communication in which all staff and bankers could directly discuss with her. e.Empowering broad-based actions The SEC critically trained their staff to become certified fraud examiners. The organisation was restructured by removing the whole layer of management sending those to the frontline putting thousand staff to different focus groups such as corrupt foreign practices, insider trading, market manipulation and structured products. In addition, the SEC also set rules for over the counter and asset backed securities, hedge funds and examination program. f.Generate short- term wins Monetary reward and safe avenue were offered to whistle blower as a way to encourage people to detect securities violation as part of the change program. Fine was charged to financial institution (Goldman Sachs) due to misleading investor mortgage securities. g.Consolidating gains and producing more change h.Anchor new approaches in the future The change within the SEC was continually anchored for several years after the change commenced.

Recruitment and Selection Strategies Essay Example for Free

Recruitment and Selection Strategies Essay Over the past five weeks, work was completed on an employment compliance plan, compensation, and benefits strategies plan, performance management strategies suggested, advise given on training plans, and this week, we will provide recommendations on recruitment and selection strategies. Within these suggested strategies, the importance of implementing the following will be highlighted, the goals for Bollman Hotels, anticipated demographic changes, analysis of projected workforce needs, objectives of workforce diversity, branding of the organization, methods for recruiting, screening, and selecting candidates. Organizational Goals Bollman Hotels has net revenue of $100,000,000 with a 15% growth expected within the first year. A workforce of 25,000 employees with plans to increase by 20% with the expansion to India and the current employee turnover is 5%. Based on this information and the stage of their business development, they will need to enter the Indian market fiercely, but with as little interruption to the tourism industry as possible. Therefore, Bollman will have to be competitive and establish a premier hotel chain that will lure international travelers seeking the exotic, heterogeneous, and lavish experience by offering elitism while on business or pleasure (Incredible India, n. . ). It is recommended that the goal of Bollman Hotel’s in India is to open and operate at a five star deluxe status and be competitive with hotels such as Taj Falaknuma Palace, ITC Hotel Kakatiya, Park Hyatt, Hderabad, and The Ashok, just, to name a few (Ministry of Tourism, Government of India, 2013). Therefore, Bollman Hotels will be a premier chain while aligning itself with the Government of India’s to urism and hotel requirements (Ministry of Tourism, Government of India, 2013). Forecasted Demographic Changes Bollman Hotel’s entrance into the Indian market also means a shift in the demographics. Affluent international clients visiting Bollman hotels will bring notoriety to the region that they are located resulting in an economic boost. A thriving emerging economy means Indian Nationals (both men and women) experience a socio-economic change with an increase in jobs and income in that region. Additionally, with the increase in birthrates, the candidate pool has increased and Bollman will help to provide these well needed jobs (Chua, 2012). Five-Year Workforce Plan Based on the organizational goals and demographic changes, it is recommended that Bollman adopt a three-step plan to analyze its present workforce. This will help to identify the needs over the next five years (Analyzing Your Workforce, n. d. ). First step includes a supply analysis – evaluating current resources and includes the number of persons performing specific job functions in Minnesota, how many are supervised by one person and is it sufficient. What is the current pay rate in Minnesota and what will work best in India and what are the areas that contribute the most to the current 5% turnover rate and what will decrease it (Analyzing Your Workforce, n. d. ). Second step recommended is a demand analysis that will evaluate the future needs of Bollman Hotels. This analysis will determine the jobs necessary for optimum service, the jobs that can be combined or eliminated, the possible technological changes to operate best and the areas that can be performed more economically and effectively (Analyzing Your Workforce, n. d. ). The final recommended step is a gap analysis that will identify a projected need that has not been met or an excess. This is done by comparing the supply and demand results. Based on the results received from the gap analysis, solutions such as additional training, increased staff, and more efficient recruitment and hiring processes can be done over the next five years (Analyzing Your Workforce, n. d. ). Workforce Diversity Objectives Diversity is the variations that exist in an organizations based on age, gender, educational background, ethnic groups, culture, and working customs (Lai, 2013). Workforce diversity helps to manage the change that has taken place in the workforce from a manufacturing to a service industry that Bollman Hotels provides (Cascio, 2013). Second, market globalization is another factor and with Bollman’s move into an international market, it is important that they understand their internal market its customers to operate best (Cascio, 2013). Third, many businesses are requiring increased teamwork (Cascio, 2013). Bollman has experience with this demand in Minnesota with peak operating seasons and have had to increase the number of personnel that work at once. The same will apply in India. Fourth, there are increased mergers and strategic international alliances (Cascio, 2013) and with Bollman’s international move, there will be a difference in the corporate culture. Therefore, it is recommended that diversity training is provided. Finally, India is an evolving economy and with an expected increase in diverse workers such as women it is imperative that Bollman Hotel workers understand that the aim is to provide quality service to everyone (Cascio, 2013). Organizational Branding Organizational branding is essential at this point of the recommendations to Bollman Hotels. With a goal to be known as a five start deluxe hotel, it is important to put the name Bollman Hotels in the Indian market and among the local areas in the United States and Europe known for international business travel. It is recommended that this is done through traditional advertisements in local papers in the language of each country and most important and relevant to these recommendations, through hiring diverse employees (Cascio, 2013). This will ensure that Bollman is known to help create a boost in the Indian economy and the demographics as previously mentioned, hence, causing more word-of-mouth marketing internationally. Also, the service standards and five star statuses will also be something to rave about. Methods for Screening Candidates It is important that Bollman Hotels has a process for screening candidates; therefore, recommendations will be made for interview methods, testing procedures, and interview process considerations, all of which will cover the screening process. Interview Methods Employment interviews allow organizations to have an idea of the skills and personality traits that a candidate possesses (Cascio, 2013). It is therefore recommended that Bollman Hotels interview team have interview questions built on-the-job analysis done. Create general questions for all candidates, use thorough rating scales with descriptions of desired behaviors as scale points and recording notes focused on the behavior of the candidate. It is also recommended that several interviewers are used with a diverse number of them and that vast training is provided on how to conduct interviews. Interviewers are also encouraged to wait until all interviews are complete prior to discussing any candidates and finally, use statistical information and overall views of the candidates to decide (Cascio, 2013). Interview Process Considerations To ensure that the interview is a fair process, it is recommended that the panel focuses on-the-job competencies, assess resumes and applications by concentrating on specifics in line with the job requirements. Consider things that identifies if a candidate meets the requirements and skills that they possess from precious employment that are applicable (Cascio, 2013). Use open-ended questions to stimulate elaboration on topics and use questionnaires that will highlight how well someone will perform and overall fit. It is also recommended that scenario type questions are used as this will give an idea of how they will handle specific situations (Cascio, 2013). Finally, given this is a US company going into India, it is recommended that interviews are done in relaxed environments. This will allow candidate to be more open and relaxed with their responses also giving the interviewer a chance to note both verbal and non-verbal responses (Cascio, 2013). Testing Procedures Employment testing is necessary for Bollman hotels, not only based on the location, but also to protect them and to ensure they are hiring suitable employees. The tests recommended are work-sample tests, leaderless-group discussions, personality measures, and integrity test. Bollman Hotel’s goal in India is to be a premier chain; hence, service delivery is important. So, job fit is important and an integrity test will help to outline the attitudes of prospects toward stealing, dishonest behavior, violence, and drug abuse. This it done through overt integrity test clear purpose esting and personality-based measures disguised -purpose test (Cascio, 2013). Employees will have access to guest rooms and information, so ensuring that Bollman has an idea of their tendencies, could help with selection. Another testing method is the work-sample tests used to analyze an applicant’s ability to perform a job task (Casco, 2013). Placing an employee in a hotel ro om or situation based on the job they applied for will show the interviewer if he or she can perform this task, such as spreading a bed according to Bollman Hotel standards for example. Leaderless-group discussion is another method and entails placing several candidates at a round table and giving them a job related topic to discuss. Each person will naturally approach this based on his or her abilities and personalities. This is recommended for Bollman as it will help to determine persons suitable for supervisory roles or otherwise. Finally, the personality measure test is recommended as it will help to identify personality characteristics such as neuroticism that is the level at which an individual is insecure, anxious emotional or calm, and self-confident. Extroversion looks at how an individual is gregarious, assertive, and sociable. Openness to experience looks at how an individual is cooperative, and warm, and conscientiousness looks at how hardworking, organized, and dependable someone is (Cascio, 2013). Personality measure is recommended because it will give an idea of persons most suited for jobs where they will interact with guest the least or the most based on their personalities. Methods for Selecting Candidates The candidates chosen for the jobs at Bollman Hotels in India will have to be in tuned with the culture of prestige and superb customer service. To do this, it is recommended that all the persons involved in the interview process are gathers and each will give their thoughts on each candidate and narrow the candidate pool. The process can be repeated until the desired number of employees has been reached (McNamara, n. d. ). The interview results and subsequent selections can be coupled with test results to make decisions as well. Job Offer The job offer is another important step in the employment process. The following are recommended when presenting the job offer to a successful candidate. Prepare a letter stating how thrilled the company is to offer them the job, outline the exact compensation offered, and outline the benefits him or her is entitled to. The letter should have a signature line for them to indicate their acceptance of the job within a specified time and the contact information for the Bollman Hotel’s personnel office if the need arises (McNamara, n. d. ). A three month probation period is recommended in addition to orientation for one week and on-the-job training for four weeks. This should also be outlined in the letter in addition to a copy of the job description (McNamara, n. d. ). Impact of Organizational Diversity on Organizations Diversity caused organizations to grow and operate more efficiently in global markets as they understand the need to relate to their customers. This also creates a competitive advantage when customers see an active effort to embrace diversity. Diversity also effects an organization by building brand equity for companies that choose to invest in multicultural advertising. They become known globally (Cascio, 2013). Organizations are also seeing that diverse employees need to be embraced to retain productive talent. Corporate image is also a factor and is increased as organizations known to employ diverse employees are more attractive to job seekers and companies seeing alliances (Cascio, 2013). It is recommended that Bollman capitalizes on the impacts of diversity as they are entering into a diverse and global market-place. Laws to Consider for Recruitment Selection It is important that Bollman Hotels remembers that employee and future employees have specific rights under specific laws. Consent is needed for background checks to be done on applicants, and this is covered under the Fair Credit Report Act and is necessary for checks done by a third party. Also, if references are provided on an applicant, they have the right to petition to see this reference under the Family Educational Rights and Privacy Act of 1974 (Cascio, 2013). Conclusion In this final recommendation prepared for Bollman Hotels, the following were effectively addressed. The organizational goals, forecasted demographic changes, five-year workforce plan, workforce diversity objectives, organizational branding, methods for screening candidates using highlighting the interview methods, interview process considerations and testing procedures. Recommendations were also made for methods for selecting candidates, the job offer, impact of organizational diversity on organizations and recruitment selection laws to consider.

Business Plan For Sandton Fitness Centre Marketing Essay

Business Plan For Sandton Fitness Centre Marketing Essay Sandton fitness centre and beauty spa is a new gym that is for everyone (male and female) that creates a comfortable environment for everyone to pursue their fitness goals. It is situation in Sandton at Johannesburg. Sandton fitness centre and beauty spa have the most satisfactory/best equipment, best personal trainers, dietician, special classes and psychologists. Sandton fitness centre and beauty spa is located in the urban where people have a very active life and very little time to spend on fitness and healthy life. Heart disease and obesity are on record high causing increase in health club demand. Low income market segment is ignored by key competitors in the market Club memberships in South Africa have increased every year since 1994 and a strong market makes a strong business. We are a solid investment because start-up sports gyms on average take in 1,000 new members per year. This will allow our business to break even in less than five years. Our club, Sandton Fitness Center will offer its members quality services and benefits that no other club can offer. We want to take investments and use them wisely in order to create a sports facility that pleases customers. In sports clubs, the top five most profitable programs/services are personal training, massage therapy, food/beverages, an aquatics program, and a tennis program. Our gym will provide all of these services and thus increase our productivity. We will build a large complex that will include a pool, personal training facilities, basketball courts, a day spa, tennis courts, and many other features to attract clientele. In Sandton were our fitness center will be situated has 20 to 64 year old population. This means not only that our clientele pools is large but that these people are experienced and have attained the socioeconomic status that will be needed in order to attain and maintain our service. In conclusion, our profitable new gym will be a coordinated effort among four aspiring entrepreneurs to create the ultimate in sports and leisure fitness. Company Description Sandton Fitness Centre and Beauty Spa are focused on teenagers (13+), young adults and adults. Sandton Fitness Centre has its different programs for different age groups. Sandton Fitness Centre is 55,000 square feet. It is located in 1560 Grayston Street, in Sandton. Sandton Fitness Centre and Beauty spa also have a childcare centre, where they look after children while their parents are busy with their workouts. The childcare centre can currently care for 40 children but only 10 infants. Sandton Beauty Spa is a new destination offering customers the combination of full body massage, waxing, body treatments, facials, manicures, pedicures, anti- aging treatments and lasers. Company history Fitness Centre and Beauty spa was created on 14 February 2007, to provide busy and working people with a fitness centre and a beauty spa. Fit centre and a beauty spa all combined surprised and made people excited. Fitness centre is privately financed by businessman and investors. More than 80,000 was invested into the company. The money covered equipments, advertising campaigns, flyers, posters, advertising an internet and to create a domain name. the company struggled for long, most people preferred the gym not the beauty spa, because they were complaining and worried about the costs. So the centre had to lower them a little bit. Sales were also less. So Fitness centre decided to make specials every after two months and on special occasions like Valentines Day and birthdays, but only on the beauty spas side. The gym price remains the same. At the end things got better. Mission statements Create members workout environment that promoters confidence in our clients. Fitness centre and beauty spa provides our members with beauty treatment at a fair price and competitive price, while providing with the high level of customers service and satisfaction. Our business is focused on everyone most especially celebrities who care a lot about fitness and looking good. Product and Services Fitness Centre and Beauty Spa Services are the following: Fitness centre has a professional personal trainer who will assist everyone in the gym. Our personal trainers assist you with a exercise program. Fitness Centre also has a qualified dietician who will help each member on his/her best and healthy food to eat. Inside the gym there are paramedics who are there to help people if may be a member gets injured or collapses, or any other sickness, they are there full time. Fitness Centre has also hired a qualified psychologist, who will help with lots of stress and encouraging them for a way forward to live a healthy life. Beauty Spa Services Full body massage Waxing Manicure Pedicure Anti ageing treatments Facials Lasers Offer creams and beauty product on sale Industry analysis Size The health and fitness market is very large and still growing more and more because of the health revolution people have become more health conscious in an effort to preserve and prolong their lives due to the fast pace living style of today. The fitness and health industry is a 40 billion dollar that is fast paced and innovative and highly competitive. In South Africa the market is not matured yet it is still in its infancy at the moment. Growth The international health and fitness industry has grown approximately 12% for the past decade with the exception with 2009 it decreased 3 % due to the slow down of consumer spending because of the global credit crisis. Locally the health and fitness industry has also grown especially because of the performance of one the leaders of the local health and fitness industry Planet fitness was voted the best performing companies of 2010 despite the slow down of the economy. Sales projection The over all industry is expected to only grow 10% because of the high unemployment and poor consumer spending meaning that people are reluctant to spend their money spending only on absolute necessities. Industry structure The South African health and fitness industry is dominated by a handful of large firms being Virgin Active, Planet fitness and Smart Gym. However these large health and fitness service providers are not exploring the entire market and meeting the specific needs that we have been able to identify in the market. They are to large to satisfy the distinctive needs of the entire market in terms of innovation and creativity and personalised serviced as well as the simplification of services. They are also slow to react to changes in the business environment as well as the new trends and developments in the world of health and fitness .For example the trend now is the simplification and ease of anything and everything that would complicate our life making use of creative and innovative ideas to increase life quality and prolong lives as long as possible. Critical Success Factors 1. Commitment At the Top. 2. Qualified Professional Staff. 3. Plan Then Proceed. 4. Location, Location, Location. 5. Right Size Right Cost. 6. Program to Match Needs 7. Effective Integration. 8. Right Price Minimal Discounts. 9. Commitment to Marketing and Sales. 10. Commitment to Outstanding Customer Service. 11. Measure, Manage and Measure Again. 12. Effective Communications with Members. Management Team and Company Structure The management team is comprised of all the founders of The Santon Health and Fitness Center Keleabetswe Sepengused, Marcelino Maliti Moises, Gonste Bokaba and Kgabo Lucia Mathibe. Director of Marketing and sales The director of marketing and sales is responsible for all the marketing of the company needs for example promotion, advertising, market research and sales Mrs. Keleabetswe Sepeng used to be the marketing and sales manager for Virgin Active from 2005 -2011 she will take charge of the same post in the new company. Mrs Sepeng is highly recognized in the industry and has a masters degree in marketing Chief Financial Officer The chief financial officer is responsible for the over all financial control and management of the company. The duties and responsibility involve creating control, managerial and evaluating measures for proper, ethical and legal financial control Mr. Marcelino M Moises will take the position of CFO Chief Financial Officer since he has the most qualified and has the most experience in the field after having worked for Planet fitness for over 10 years Mr. Marcelino has a Bachelor of Accounting Sciences and BA degree in Business Administrations Chief Executive Officer The chief executive officer is the highest position in the company, the duties and responsibilities of the CEO is the overall running of the entire organization, make decisions for the entire organizations .planning ,leading, organize ,controlling Mr. Gontse Bokaba will take the position of CEO Chief Executive Officer of the organization. Mr. Gontse Bokaba has worked for SAA South African Air Lines for more than 5 as the chief operations manager. Mr. Gontse Bokaba has a Master degree in Business Management Chief Operations Officer The chief operations officer is responsible planning, coordinating and managing the operations of the company theses include office administrations, overseeing that both products and services are Mrs. Kgabo Lucia Mathibe will exercise the position of COO Chief Operations officer or Managing Director because she has been the manager at a day Spar for many years so she has both insight and knows the beauty industry in and out. Mrs. Kgabo Lucia has a degree in Business Administrations and a master in Human resource management. As well as head the human resources department seeing as he has experience in recruiting and staffing. CEO Gontse DOM Keleabetswe CFO Marcelino COO Lucia Industry structure The South African health and fitness industry is dominated by a handful of large firms being Virgin Active, Planet fitness and Smart Gym. However these large health and fitness service providers are not exploring the entire market and meeting the specific needs that we have been able to identify in the market. They are to large to satisfy the distinctive needs of the entire market in terms of innovation and creativity and personalised serviced as well as the simplification of life. They are also slow to react to changes in the business environment as well as the new trends and developments in the world of health and fitness. Industry Trends Individual usage of fitness and health care training equipment has increased. Body work out and exercise has become a daily life routine of many people around the world in the last decade. Fitness memberships are increasingly getting popular in office environment around the world Companies are including health memberships as part of employee remuneration package. Long- Term Prospectus To ensure a continual development of the health and fitness industry in the country. To raise awareness of the increase of obesity and heart deceases in the country and to promote healthy living Market analysis Johannesburg is a capital city of Gauteng. It is the major harbor of South African business. All the major companies of business are based in Joburg. The current population of Johannesburg is 11million. All types of professions are found in Johannesburg. So, it is a competitive advantage to make business in Johannesburg. Market segmentation It focuses on fitness, health and beauty. Our target market when it comes to the gym, is for everyone especially families and for the beauty spa, our target market are young adults, male and female from the ages of 13-55 years. They have to earn a minimum of R3000 and more. For children between 13 and 20, parents have to be responsible for their membership. The money is going to be deducted every month in the parents accounts, for their childrens membership. The centre and beauty Spa would work very hard to see consumers being satisfied about what the centre delivers. Customers perceive more value from a good or service that seems to deliver more benefits for money. Market research will cover the following: customer needs, cultural elements, social connections, where family members, friends or associates can influence how, what, and when consumers buy, personnel elements, marketers for the fitness centre and beauty Spa. See opportunity in reaching young girls who are concentrating on their career and looking good when going to work and going out with friends, older women and men who are taking care of their health because of many diseases like obesity, high blood etc. Target market selection Target customers: the primary customer is children, young adults and adults. These customers are ages 12-65 years There approximately 3000 customers: 15% children, 50% young adults and 35 adults. 70%percent of young adults and adults are celebrities who spent most of their time at Sandton. Some of them homes are there. Competitors Analysis Our main competitors are Virgin Active, Planet Fitness and Smart gym Sandton Fitness Centre and Beauty Spa is the environment that is created in the facility. Our customers feel more relaxed and comfortable in a program that is focused on them. We have designed the childcare center to be visible from the main workout floor. Young mothers can oversee the child play while working out. Our main concern is to provide our customer with a direction who will organize each of our members healthy eating program and providing our members with a personal trainer who will ensure that a member do right exercise all the time according to his/her workout plan Marketing plan Sandton Fitness Center will focus on creating a brand image in the Johannesburg and Sandton area. We will Participate in the major events of health care awareness and education programs. Sandton Fitness Center will start by targeting low income segment of market downtown Sandton and Johannesburg area. We will convince people about the benefits and needs of wellness programs. This will be accomplished by aggressively pursuing interaction and relationships with peoples in public health awareness programs and by sending newsletters and emails through Social interactive websites like Face book, Twitter and Msn and Google messenger. Pricing Our prices and promotions are always subject to change especially when we take into account the fluctuating membership enrollments; however, for the most part our initial fees for our services will be R300 and R80 monthly for a general membership. We will also offer to customers the option of paying daily fees. This fee will be R50 charge for a days use of any service that our business provides. In addition we can offer to individuals the option of using exclusively our day spa for just one day. To use this option we will charge a standard fee of R25. For another pricing option we will give customers the option of paying an annual fee up front for R1, 100, this would be a saving of over R150. This move would benefit us as well considering we will see an immediate return on our investments allowing us to re-pay our debt quickly. This type of pricing will set us over many of our competitors rates; however the most important opponent will be outbid. Planet fitness, which comes closest t o what we provide, will be outbid by over R600 and other competitors do not offer the level of resources that we will sell to our customers. In this way we feel that the service we sell and the price we offer can overcome or compete heavily with every competitor in the market. PromotionPlan   We will attempt to use a variety of strategies in order to make contact with potential members. A fairly cheap and easily accessible form of advertisement will be the Internet. By running our own website, www.SandtonFitnessCenter.com we can reach a wide variety of customers. This is also a fairly cheap way in which to get our name out since it will only cost our company $9.95 to launch and run the site annually. Another cost effective way to market our name will be to have various sales promotions and use flyers to get the word out. By making use of the following mediums of communication newspapers, magazines, television and radio as the medium of advertisement. In addition they will print 5,000 brochures for creating awareness in the market about their health care services; they will be distributed in major health care seminars and events where officials from Fitness Plus will participate. Operational plan Service Execution Timeline: Sandton Fitness Center will follow this service execution model to enter in the health club market. General trainer payroll and even provide our members with online scheduling, registration, bill payment and more. Establishing and maintaining membership opportunities is essential to owning successful business and our business may have monthly specials or different membership level in order to maximize sales. Our online registration system allows families to complete registration 34/7 from any internet connected computer. We created custom club sign-up forms and website., process most types of payment, manage room to block and reservations, create name badges, auto sent reminder e-mails and mange our members over complete reports. Business Location Sandton Fitness Centre and Beauty Spar is located in Nelson Mandela Square at Sandton city, is only 25km from Johannesburg international airport Task February March April May June July August Choosing location Website development Hiring, training and admin staff Advertising Opening of health club Location: Sandton Fitness Center will start its business in main street area of Coral Gables; there is presence of already established health clubs such as Golds Gym and Coral Gables Adventure Boot camp. Legal Environment: There are no current legal obligations for Fitness Plus health club. Personnel: Fitness Plus will start with a total of 10 initial staff members that includes owners as well. Facilities and Equipment Fitness Centre offers a large selection of equipment: Treadmills (20) Bicycles (10) Steppers Stairmaster Body trek Cross aerobic trainer Weights Services: Sandton Fitness Center will provide following health related services: Aerobics Cycling Boxing Yoga Pilates Muscle Training Diabetes Obesity Control Beauty treatments eg. massages, pedicures, manicures, facials Benefits and Features: State of the art facility with latest equipment from quality manufacturers Low cost with monthly, quarterly and annual subscription plans. Personal qualified trainers to help our members achieving results without wasting much time Why people need this service? Health care and fitness club market in around South Africa have been serving to a high income segment of late. Average income of health club member is R 50000 as of 2006 survey. This leaves a large segment of low-income customers with unmet needs. Fitness Plus will primarily exist to provide health care facility to the lower income class without compromising on quality of service. Challenges: Fitness Plus will face a challenging situation in creating its brand image and attracting customers towards their services due to presence of already established players in the local market such as: Virgin Active Planet Fitness SmartGym Financial Plan Sources of Capital Investment requirement R5, 000,000 Total Investment R5, 000,000 Startup Expenses Health club development R1, 000, 000 Personnel R290, 000 Capital Expenditures R500, 000 Consulting Services R100, 000 Promotion R60, 000 Total Start-up Expenses R1, 950, 000 Our company, Sandton Fitness Center will meet capital needs by talking to various money sources. These sources will include family members, banks, venture capitalist, and personal savings. We hope to receive R5 million before we even begin our venture. By the first year we will be losing R2.4 million with an expected 1,000 members. By the second year we will have double our member to 2,000 and have a combined loss of R25 around 2.4 million including the first years losses. By the third year with 3,000 members, we will show a profit of R1 million. We hope by explaining this outlook to investors they will be convinced of our legitimate venture. Also by showing our belief in the company we each will invest R250,000. We project getting R3 million from venture capitalist and the rest of the money from a bank loan that would be paid off by the fifth year of operation. Pro forma Income Stament Projected Income Sandton Fitness Center Income Statement YEAR1 YEAR2 YEAR3 YEAR4 Sales R1,260,000.00 R 2,520.000 R3,780,000 R3,970,000 Net sales R1,260,000.00 R2,520,000 R3,780,000 R3,970,000 Gross Profit 0 R 1,077,520 R 1,267,521 Operating Expenses Payroll expense R551, 000.00 R551, 000 R 551,000 R 551,000 Payroll tax expense R38, 570.00 R38,570 R 38,570, R 38,570 Bad debts expense R194, 500.00 R194, 500.00 R194, 500.00 R194, 500.00 Promotional Expense R62, 009.95 R62, 009.95 R62, 009.95 R62, 009.95 Office supplies expense R220, 000.00 R220, 000.00 R220, 000.00 R220, 000.00 Utilities expense R120, 000.00 R120, 000.00 R120, 000.00 R120, 000.00 Insurance expense R200, 000.00 R200, 000.00 R200, 000.00 R200, 000.00 In-club entertainment R1, 000.00 R1, 000.00 R1, 000.00 R1, 000.00 Lease costs for building R1, 200,000.00 R1, 200,000.00 R1, 200,000.00 R1, 200,000.00 Depreciation expense, office equipment R15, 400.00 R15, 400.00 R15, 400.00 R15, 400.00 Maintenance and repairs expense R50, 000.00 R50, 000.00 R50, 000.00 R50, 000.00 Miscellaneous selling expense R50, 000.00 R50, 000.00 R50, 000.00 R50, 000.00 R2,702,479.95 R2,702,479.95 R2,702,479.95 R2,702,479.95 Other Expenses Building of pool R110, 000.00 Building of basketball courts R350, 000.00 Building of tennis courts R75, 000.00 Building of track and indoor soccer field R370, 000.00 Spa features R120, 000.00 R1,025,000.00 Net Income R 2,467,479.95 Projected Balance sheet Year 2009 Year 2010 Rm Rm Non-current assets Intangible assets Tangible assets Investments Taxation recoverable 237.6 121.9 2.0 4.9 366.4 260.3 137.5 2.8 5.9 406.5 Current Assets Inventories Amount receivable (debtors) Six-month deposits Cash and cash equivalents 24.3 134.7 90.5 249.5 26.6 146.9 2.0 105.3 280.8 Current liabilities Amount payable(creditors) Bank overdraft Net current assets Total assets less current liabilities (157.5) (62.6) (220.1) 29.4 395.8 (159.8) (40.1) (199.9) 80.9 487.4 Non-current liabilities Amount payable (creditors) Bank and other borrowings Provisions Net assets (2.6) 0.6 (22.2) 370.4 (2.7) (0.7) (20.2) 464.3 Capital and reserves Shareholders funds 370.4 464.3 Pro forma Cash Flows (3-Year) Sandton Fitness Center Plus Year 1 Year 2 Year3 Cash Received Cash from Operations Cash Sales R1, 230,000 R4, 940,000 R14,751,000 Cash from Receivables R0 R0 R0 Subtotal Cash from Operations R1,230,000 R4,940,000 R14,751,000 Additional Cash Received New Borrowing R1,000,000 R0 R0 New Other Liabilities (interest-free) $ 0 R0 R0 New Long-term Liabilities R0 R0 R0 Sales of Other Current Assets R0 R0 R0 Sales of Long-term Assets $ 0 R0 R0 New Investment Received R0 R0 R0 Subtotal Cash Received R2,230,000 R4,940,000 R14,751,000 Expenditures Expenditures from Operations Personnel R290, 000 R840,000 R940,000 Consulting Services R90, 000 R480,000 R480,000 Promotion R5,000 R6,000 R6,000 Subtotal Spent on Operations R385,000 R1,326,000 R1,426,000 Additional Cash Spent Taxes R32,290 R338,580 R1,302,500 Principal Repayment of Current Borrowing R0 R0 R0 Other Liabilities Principal Repayment R0 R0 R0 Long-term Liabilities Principal Repayment R0 R0 R0 Purchase Other Current Assets R0 R0 R0 Purchase Long-term Assets R810,000 R810,000 R1,345,000 Dividends R0 R0 R0 Subtotal Cash Spent R1,227,290 R2,474,580 R4,073,500 Net Cash Flow R1,002,710 R2,465,420 R10,677,500 Cash Balance R1,012,710 R3,478,130 R14,155,630 CONCLUSION Through the plan that we have outlined we feel confident that although a very intricate and complex process to start and run such a company, we can accomplish such an ambitious endeavor. We have analyzed the market, covered expenses, visualized a goal, and planned accordingly. Our company would be a sound investment because assets and collateral would insure re-payment and realistic projections allow for error if they are needed. To be realistic, we cannot guarantee a success, but as the proverb goes, A hero is one who knows how to hang on one minute longer and this is the entrepreneurial spirit that we will carry throughout the life of our fitness center.

She Stoops to Conquer Essay -- Oliver Goldsmith

She Stoops to Conquer Oliver Goldsmith had an immediate hit on his hands after the first performance of his play She Stoops to Conquer on March 15, Covent Garden. During the eighteenth century She Stoops to Conquer was popular throughout England and its popularity even spread to the then still young, America. Before its debut, Goldsmith took great pains in choosing the right title for his play. Some of the titles that he rejected were The Old House a New Inn, The Mistakes of the Night (which became its subtitle), and The Belle's Stratagem (Ferguson 26). One of the reasons that this comedy was such a hit was its departure from the high minded, more dramatic comedy of the day. Though the play does not rely solely on slapstick comedy, some of its best scenes are farcical. The play itself has been called a "laughing comedy" and many of the best comic moments are still as funny today as they were over 200 years ago (Danziger 57). Tying with Dryden's Amphityron, She Stoops to Conquer is the most entertaining eighteenth-century play that I have read to date. The plot concerns the "Mistakes of the Night" and the resulting problems that come between two sets of lovers. The story centers on Charles Marlow and George Hasting's attempts to court Kate Hardcastle and Constance Neville, and how a practical joke played by Kate's stepbrother results in cases of mistaken identity, and many acts of blatant greed, selfishness and plain stupidity that almost ruin two pending marriages. Many of the situations and characters in the play are recognizable in the twentieth century. Mr. Hardcastle's concern with his daughter's dress and prospects for marriage are akin to a father not wanting his little girl to start wearing makeup and high heels... ...es common comic tools such as mistaken identity and conflict between lovers to a higher plane. It is perfectly understandable that this comedy is still popular today in many places including America, where it is performed quite frequently in period dress. I missed the opportunity to see it performed while in Colonial Williamsburg a year ago, but hope that I might one day have another opportunity. I'm sure that it is even more amusing on stage than it is on paper. Casts Lists: original performance, March 15, 1773, Covent Garden October 3, 1775, Drury Lane Works Cited Danziger, Marlies K. Oliver Goldsmith and Richard Brinsley Sheridan. New York: Frederick Ungar Publishing Co., 1978 Ferguson, Oliver W. "Kate's Stratagem and the Naming of the She Stoops to Conquer." Restoration and 18th Century Theatre Research. Illinois: Loyola University of Chicago, 1991 She Stoops to Conquer Essay -- Oliver Goldsmith She Stoops to Conquer Oliver Goldsmith had an immediate hit on his hands after the first performance of his play She Stoops to Conquer on March 15, Covent Garden. During the eighteenth century She Stoops to Conquer was popular throughout England and its popularity even spread to the then still young, America. Before its debut, Goldsmith took great pains in choosing the right title for his play. Some of the titles that he rejected were The Old House a New Inn, The Mistakes of the Night (which became its subtitle), and The Belle's Stratagem (Ferguson 26). One of the reasons that this comedy was such a hit was its departure from the high minded, more dramatic comedy of the day. Though the play does not rely solely on slapstick comedy, some of its best scenes are farcical. The play itself has been called a "laughing comedy" and many of the best comic moments are still as funny today as they were over 200 years ago (Danziger 57). Tying with Dryden's Amphityron, She Stoops to Conquer is the most entertaining eighteenth-century play that I have read to date. The plot concerns the "Mistakes of the Night" and the resulting problems that come between two sets of lovers. The story centers on Charles Marlow and George Hasting's attempts to court Kate Hardcastle and Constance Neville, and how a practical joke played by Kate's stepbrother results in cases of mistaken identity, and many acts of blatant greed, selfishness and plain stupidity that almost ruin two pending marriages. Many of the situations and characters in the play are recognizable in the twentieth century. Mr. Hardcastle's concern with his daughter's dress and prospects for marriage are akin to a father not wanting his little girl to start wearing makeup and high heels... ...es common comic tools such as mistaken identity and conflict between lovers to a higher plane. It is perfectly understandable that this comedy is still popular today in many places including America, where it is performed quite frequently in period dress. I missed the opportunity to see it performed while in Colonial Williamsburg a year ago, but hope that I might one day have another opportunity. I'm sure that it is even more amusing on stage than it is on paper. Casts Lists: original performance, March 15, 1773, Covent Garden October 3, 1775, Drury Lane Works Cited Danziger, Marlies K. Oliver Goldsmith and Richard Brinsley Sheridan. New York: Frederick Ungar Publishing Co., 1978 Ferguson, Oliver W. "Kate's Stratagem and the Naming of the She Stoops to Conquer." Restoration and 18th Century Theatre Research. Illinois: Loyola University of Chicago, 1991

Death Penalty :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The death penalty or as it is formally called capital punishment should be totally abolished for many reasons. First and foremost no one should have the right to take anyone else’s life, â€Å" neither individually nor as a society representative, has the right to take another man’s life, even apart from the seriousness of his guilt.† (Thinkquest,). Killing is a sin under God. â€Å"Thou shall not kill† is one of the ten commandments. Although not everyone in this country is Christian our constitution was founded on the principle that we are one country under God.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout history there have been a number of arguments in favor of capital punishment. These arguments include the deterrent argument, the retribution argument and the protection of the public argument.   Ã‚  Ã‚  Ã‚  Ã‚  The deterrent argument claims that the death penalty serves as a deterrent to criminals because it instills fear sufficiently to stop criminals. However, statistically this has been found not to be true. â€Å"None of the many studies about the matter has been able to show the death penalty is more deterrent than other punishments.† (EZ,). Most people who commit the most serious crimes do so under unnatural circumstances. Fear is not even present. â€Å" Most serious crimes such as murders†¦are committed when the criminal is blinded with passion, when emotions prevail over reason.† (Collegain,). Even those who plan crimes such as murders do so thinking that they are not going to be discovered. â€Å"Criminologist assert that the best way to discourage murderers isn’t by increasing the severity of punishment but by increasing the possibility of discovering the crime and condemning the culprit.†(Thinkquest,).   Ã‚  Ã‚  Ã‚  Ã‚  Retribution as a reason for capital punishment assumes that the public wants revenge. Although victims of crimes and their relatives deserve to know that the criminal is being punished for their crime, our country beliefs in rehabilitation. Penalties do not â€Å"have to tend to the revenge or the mere punishment of the criminal, but must reeducate him and rehabilitate him morally and humanly; and what rehabilitation would be possible towards a dead man.†(EZ).   Ã‚  Ã‚  Ã‚  Ã‚  To protect the public from dangerous criminals it is not necessary to kill them. Again, the idea is that our penal system is supposed to rehabilitate people. In fact, in order to carry out justice and fearing the neglect of details â€Å"and legal means to which the sentenced can apply, protracts trials and postpones the execution, so the condemned its often changed from the man who committed the crime with the result of executing pe3ople different from the condemned ones.

Dear Mama :: Personal Narrative Writing

Dear Mama By the same token I leave you, I leave myself (with you) Wong May, "Dear Mama" Wong May, poet extraordinaire, transnational writer, post-colonial female subject, unphotographed, barely reviewed, past unknown, present undocumented, and for all intents and purposes disappeared after 1978 somewhere in Western Europe. Things I do know about her, mostly from an entry found in Contemporary Poets, edited by Thomas Riggs: She is Chinese by birth, born November 16, 1944 in Chungking, China. She is/was/is not anymore a Singaporean citizen. 1965, Bachelor of Arts degree in English Literature, University of Singapore 1968, Master of Fine Arts, University of Iowa, 1969, first book of poetry A Bad Girlà ¢Ã¢â€š ¬Ã¢â€ž ¢s Book of Animals published by Harcourt, Brace and Jovanich while working as Assistant Editor for United Business Publications. This is her only documented professional appointment. 1972, second book Reports. 1975, she is translated into German and receives a German Academic Exchange Service fellowship (Deutsch Akademisch Austauch Dienst). 1973, marries a certain Michael Coey, who is referred to as a travelling companion in her last and final book, 1978 Superstitions. With all this information, she fills one page of my notebook. Then she disappears. Or rather, in the spaces between her poetry, she was never there in the first place. My obsession is with her absence, her absence in reviews, her absence in critical studies, her absence in official conversations about Singaporean poetry. On the inner book sleeve of her second book her quote reads, "My poems are about wordlessness..." So I decide I want to write about her, a substitution for writing to her, because it is to her that I would rather write. But since there is no way of doing this, I pick the second best, I write, I investigate, I fixate. The last lines of her last book read, O Travellers, travelling anywhere the world is beautiful Our windows get dirty Her books are all dedicated to her mother, "DEAR MAMA," "To My Mother," "To my mother." Her poems are the only chronicles I have of her life. In the second book we learn that she started writing it in the winter of 1968 in New York and finished it in Winnipeg in September 1971. Her third book is begun in Berlin that same year and finishes in France, in between she continues in Hebrides, Singapore, Steglitz, Meylan, Budapest, Iona, Cracow, Prague, Poland, Malaysia, Paris.

College students should wear a uniform Essay

When we were at elementary school until senior high school, we wore uniform as our identity. But when we go to college we took off our uniform and changed it into free style of clothes. Some people said that uniform is not good for college student because college students are mature enough to choose what they want to wear and also we will pay more to buy uniform. But I think wearing a uniform is more effective and uniform will keep student from social jealousy. There are some reasons why college student should wear a uniform; 1) wearing uniform is more effective and would keep everyone from wearing inappropriate clothes. I think student should at least look professional. By wearing sweatpants and hoodie it makes college students not work at as hard. We will look like a student at school if we wear an appropriate shirt, like uniform. Not one with wholes or too much cleavage.2) Wearing uniform in college can affect psychological of student in a positive way. Why do people like police m an, pilot, marine, army, and all people who are part of society wear uniform when they work? It is because when they wear a uniform, they can clearly see what they are, what they are responsible for, and what they jobs are. We can say the same thing to college student. They will be more responsible for being a student and they can clearly see that they are part of school and society. 3) No differences. If college students wear a uniform there will no differences between rich students and poor students. Poor student will enjoy their school life without thinking about clothes and style. Thus, college students should wear a uniform because wearing uniform is more effective. Outline Title: College students should wear a uniform in order to avoid social jealousy. Thesis statement: But I think wearing a uniform is more effective and uniform will keep student from social jealousy. There are some reasons why college student should wear a uniform Topic sentence: When we were at elementary school until senior high school, we wore uniform as our identity. 1st Reasons: wearing uniform is more effective and would keep everyone from wearing inappropriate clothes. 2nd Reason: Wearing uniform in college can affect psychological of student in a positive way. 3rd Reason : No differences. Refutation: Some people said that uniform is not good for college student because college students are mature enough to choose what they want to wear and also we will pay more to buy uniform. Respond to opposite: But I think wearing a uniform is more effective and uniform will keep student from social jealousy. Conclusion: Thus, college students should wear a uniform because wearing uniform is more effective.

Diversity and Multiculturalism Essay

nonage is a word describing a company representing a population sm all in aller than the State. They be large number of distinct flori socialisation, religion, language and socialality from the norms of the Society. all sort by resembling the stated characteristics is a Minority. This comment clearly emphasizes the rebuttal of Human Rights to pot who are non living at heart the standards of the inn. company Rights or Minority Rights, in a popular manner, speaks of the Ethnic divergence to few and a due correct to other(a)(a)s. Moreover, a conflict begins when an item-by-item charters of his/her minority conclave and yet, the State does non signalize a Minority.The meeting well(p) hands tend to harbor a certain agradical and reflects the other laws excluded on their populace, which for some singles is a deport discrimination. Primarily, right(a)s are indexs to act in abidance with the existing system having de marginine and principles okay by the ball club. It is a claim or title, whether legal, descriptive and moral (Sutton, 2001). The controversy exists regarding sort rights on the term called Multi culturalalism. This kind of classify right often pertains to a penis of an cultural or sacred mathematical free radicaling.Scholars distinguish this kind of gathering right as a barrier to the actions that most heathen multitudes meet before there was civilization. It is a form of onerousness because the major(ip)ity opposes those tralatitious pictures and pursues the so-called equating to such bulk. mathematical group rights exist to discriminate, oppose and eliminate the conventional acts for the satisfaction of the majority. MULTICULTURALISM Multiculturalism is the opinion that all cultures, from tribesmen and advanced civilization, to be equal. However, equality does non pass over the century old bother because of several(a) conditions. Thus, multiculturalism confers with democraticism.The obje ctive of multiculturalism is to obliterate the value of free, change civilization, by declaring such civilization no better than the primitive tribalism. It wants to incapacitate the head words ability to oppositeiate true(p) from evil, to differentiate heart promoting to what life is negating. whatsoever oppose this principle because they reason out that every iodin has a right to moral judgment. The ideas and culture of a specific community should put up recognition and prize. ISSUES ON MULTICULTURALISM Many inquire how the various(prenominal)s would respect such minority rights if the problem remains on cultural differences.The contentionation of the multiculturalists defenders is that all cultures are equal and close to factors coming from this culture are capital to the universal values. Some fruits of Enlightenment and egalitarian movements root from the cultural proponents. Colorful ethnic attire and interesting cuisine whitethorn seem interesting and attractive . Nevertheless, with the cosmos of women and childrens oppression worldwide, multiculturalism is increasingly a form _or_ system of government to maintain that oppression (Kamguian, 2005). The crimes against women become the celebration of traditional cultures and religions with the ignorance on it disadvantages.Governments of Western foundation garment utilized the policy of multiculturalism in the past, which boost and uphold the demands for convocation rights coming from congenital populations, ethnic minorities or religious groups. However, these cultures expect societal cultures that employ members of meaningful ways of life across the full trim of gracious activities, including social, educational, religious, and recreational life. Because these societal cultures tamper an essential role in the lives of members and because these cultures strikingness extinction, they should harbor special rights for egis.This accord with group rights but that is non the case wi th the societal norms like slavery, female genital mutilation, oblige marriages, honor killing and other horrors well-thought-of by the society. These horrible practices are at bottom the multicultural principle but it the fit action is to snuff out it. The contention begins with multiculturalism, which acts as a substitute policy to meet a tolerant and democratized compliance in a world that conflicts between cultures eradicate such values. Moreover, the argument leads to racism and tyranny, as the paramount group want to fabricate a universal norm.Another argument consists of the human basic need for cultural attachments. This need then should give way bulwark from validating and protecting different cultures. The musical accompanimenters of multiculturalism short letter that single(a) rights is sufficient enough for protection of minority cultures or their way of life that has a consequence of having special group rights and privileges such as arbitrations from Sha ria in Canada and allowances fro polygamous men in France. In other cases, group rights claim to start political exclusions, govern their principles and exempt them from the prevalent law.Often, cultures are immemorial and many cultures claim group rights are more patriarchal than the surrounding cultures. Examples are the common grammatical gender inequalities like child marriages, forced marriages, dissever systems biased against women, polygamy and clitoridoctomy. These cases violate women and childrens somebody rights of the society. This respect for cultural traditions resulted to lack of support and voices for women and children and the marginalization of progressive forces. When one observes the culture of these minority groups, they would see how oppression and repression confront within their own communities.Not all cultures are equal even though humans possess culture, some whitethorn be better that the other cultures and others whitethorn possess values unacceptable to the society. indeed the very idea of equality is the crossway of the Enlightenment and the political and intellectual revolutions that it unleashed (Kamguian, 2005). Forcing equality means to challenge accepted practices and accept in possibility of transformation. However, permitting the differences by the dominant culture is the acceptance of the society as a whole. The form movement is not imparting knowledge to students, but promoting racism. Michael S. Berliner racialism is a notion directing one slipstream as branch-class to some other extend. The affirmative action viewed by some is a form of ethnic diversity, a form of politically correct disguise. The belief of racism is that ones convictions, values and character is particularly based on anatomy or blood and not by judgment. This view tends to see people of different pigmentation as different from the superior pigmentation. The spread of racism causes destruction of the individual in ones mind. This individual then clings to some other race, wanting to establish that belongingness because of race diversity.Proponents of diversity seem to be the true racists because they see the world through the color of lens, hair and skin. To multiculturalists, values, thinking and human identity all cling to race. Multiculturalism establishes the oppression in equality. Proponents of diversity acquire the young that people having different cultures also take for different capacities resulting to recognition of separatism and glorifying a specific race. This revolutionizes racial identity that aims to stick out an unbridgeable perception on race differences.Hence, any cooperation between races is impossible because of their differences organism emphasized. ETHNICITY AND GROUP RIGHTS The Ethnic Group has group rights that defend their members who want to exercise their right to behave and enables them to act diversely from the majority. The ethnic group supports their group rights and their represe ntatives, subsequently. It is unnecessary and inapplicable to put these rights in a metaphysical entity, which bear their independent human characteristics. In addition, the right in question resorts to be a negative claim. The majority should not forbid such groups to defend their rights.In fact, for the reason that they have the utmost power in defense, they should assist the minority to respect and bear the minority rights in a positive way. However, this can apply to a situation where the ethnic group does a toilsome misconduct not prevented by the existing rules and regulations. Another is that the ethnic group should observe the group rights, voluntarily and autonomously. good deal cannot defend a right not chosen by them. Sutton defines that in range to enact such rights they must line of battle the capacity to understand to successful claimants (Sutton, 2001, p 21).The ethnic group rights should correspond with the human rights, as it would give them the right to protec t such liberties whenever the majority, which also has human rights, opposes their ethnic habits. Nonetheless, the civil intimacy of individuals and ethnic group rights come from the principle of prima facie rights, which explains the self-sufficiency experienced by the ethnic group due to these rights has limitations whenever the ethnic habits impose grave excruciation or serious restrictions of liberty on other human beings.In universal, the obligation of the majority has a responsibleness not to restrict freedom when they give care to observe harmless habits and if the majoritys opposition puts a grave suffering to the ethnic group, then, they have to restrict such opposition (Hayry, 2007). Ethnic minorities do not have a group right to force or coerce their members into observant duties, which are not required by the principles of liberty and the avoidance of suffering (Hayry, 2007). several(prenominal)s have three duties, the craft not to intercommunicate harm to anothe r individual, the profession not to restrict unreasonably the freedom of others and the duty not to breach voluntary, harmless contracts. The first duty means for the individuals to act accordingly to the rule of the group without coercing such right. The argument then is the term ethnic group coerces their right because they did not choose the term themselves but a group go out not defend a right not made by them. Hence, the general implication is to coerce such freedom, which they themselves have not freely assumed.The second duty restricts any enforcement of freedom, which proves to be unnecessary to the ethnic group. The majority would see that being a member of a minority group would enforce the second duty that is delusive in belief that will warp the norms. Conversely, everyone has the duty to restrict or denounce habits that will impose suffering and unwarrantable restrictions of freedom. In general, the second argument gives the majority the right to restrict ethnic habits presumption that it will impose harm to the society but it should exceed the principles of equality and fairness. or so of the majority will regard the thesis of defense concerning ethnic habits, which they find different from the norms, false. This is natural, as the dominant groups want a homogenous society supplying the crush foundation for human flourishing, even if it be the principle of liberty and avoidance of suffering. Nonetheless, the pregnant patterns that endow social conformity should have actions in eliminating cultural diversity (Hayry, 2007). personal identity VERSUS MULTICULTURALISM The principle on individualism is the individual as the primary unit of reality and the ultimate preference of value.Contrary to what other opinions plead, individualism does not deny the existence of a society rather the society as a group of individuals not above those individuals. Individualism sees every person as the end of himself and there should be no sacrifice of an individual for another (Stata, 1992). The achievement of an individual doctrines for himself/herself and not based on the achievements of others. Even though the society believes of individualism as isolation, it does not deny the cooperation but is a scheme of the conditions living and working with other people as beneficial.In general, individualism gives credit to an individual and not on the individuals membership with a society. The equiprobable cure for racial differences is individualism or seeing the person not because of his/her race but because of his/her abilities. The diversity movement aims to teach the avocation diversity awareness, diversity training, diversity hiring and submissions and diversity accommodations, which all refer to racial preference. The proper dose on racial issues is to appreciate individually and treatment of incarnate merits (Locke, 2000). CONCLUSIONProtection of human rights in various fields becomes depressing in the past century. Many h ave resulted to war, as they protect their community from discrimination and dungeon of group rights. Before group rights, many institutions protected the safety of minorities. Three major periods existed in favor of minority group rights. The first period appeared in a non-systematic protection comprising mainly of incorporation of custodial clauses, particularly in favor of religious minorities. The second period existed after land War I within the modelling of the League of Nations.Lastly are the developments following World War II (Lerner, 2003) on group rights. With all these developments in minorities and group rights, still the existing truth on racial discrimination is emerging. Many say of diversity as an act of racism, that employing group rights does not prove to be streamlined in eradicating discrimination. Briefly, group rights is not a power rather a suppression, racial diversity and oppression hiding in equality.ReferencesBerliner, M. Diversity and Multiculturali sm. 24 May 2000 14 November 2007 Sutton, P. Kinds of Rights in Country Recognising Customary Rights as Incidents of Native Title. 2001. 14 November 2007 p. 29 issue Native Title Tribunal. Hayry, H. Ethnicity and Group Rights, Individual Liberties and Immoral Obligations. 14 November 2007 Minority. 14 November 2007 Kamguian, A. usual Rights versus Individual Rights. 6 July 2005 14 November 2007 conclusion and Multiculturalism. 14 November 2007 Locke, E. Individualism The Only curative for Racism. 12 December 1997 14 November 2007 Lerner, N. Group Rights and Discrimination in International Law. capital of Massachusetts Martinus Nihjoff Publishers, 2003.