Business Plan For Southwest Airlines - 3861 Words

Introduction Southwest Airlines (SWA) maintained a low-cost, low-price and no frills strategy. The small Texas carrier began as a concept, its business plan detailed on a cocktail napkin in 1971 and grew into the nation’s fourth largest airline. Known as an innovator with low operating costs, dominating smaller airports, with a humorous customer service, SWA saw its 40th profitable year in 2013. Like all companies, SWA underwent leadership changes in 2001, and said goodbye to the company’s founder in 2008. Unfortunately, the changes in leadership were not the only changes; the organization proceeded to alter their beliefs and activities. SWA went from activities and tasks that blended together, molding a strategic fit, which transpired into their competitive advantage against the competition to a company that focused on the bottom-line. Untouchable for decades, until the new top management changed SWA’s activities, which now threatens their strategy and competiti ve advantage. To find out what SWA is up against now, one assesses SWA’s activities, which explain how they worked toward the competitive advantage before moving on to what occurred to change the situation, making SWA’s competitive advantage fade into history unless the organization chooses to mend their ways or create a new strategy and competitive advantage. SWA built its competitive advantage through the strategic fit of various activities and its value chain, its positioning, and tradeoffs, enabling itsShow MoreRelatedLabor Relations: Southwests Current Issues1425 Words   |  6 Pagesmentioned before, Southwest recently acquired AirTran Airways and revealed plans to take its already successful domestic business international with flights to Mexico and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwest to have what Time Magazine’s Brad Tuttle calls an â€Å"identity crisis† for the airline whose new advertisements h ave removed the humor they are famous for and the messages of â€Å"bags fly free† from commercials. Bob Jordan, a Southwest executive, explainedRead MoreConceptualizing a Business Bus/4751344 Words   |  6 PagesConceptualizing a Business BUS/475 July 11, 2012 Mission, vision and value statements are guiding principles that need to be at the forefront of an organization’s strategic initiative. In order to have a successful organization a strong strategic objective must be in place. This essay will discuss the descriptive analysis regarding the mission and vision of Southwest Airlines and it differentiate its organization from its competitors. Southwest Airlines valuesRead MoreSouthwest Airlines Company Case Analysis739 Words   |  3 Pages Southwest Airlines Company Team B Kyle Forbes Cheryl Kessler Adam Paquette Nina Scarpino Louie E. Watson BADM364-Global Issues Mount Washington College July 29, 2014 Abstract Cheryl Kessler Research topic: Southwest Airlines Company is looking to establish a global presence in either Vietnam or Spain. This research paper is to help analyze both countries and to determine which of the two countries Southwest Airlines Company should enter. The second purpose of this researchRead MoreCase Study Two: Southwest Airlines Sprint Telecommunications1572 Words   |  7 PagesCase Study Two: Southwest Airlines Sprint Telecommunications DeVry University: BUSN258 November 30, 2011 â€Æ' Southwest Airlines Sprint Telecommunications There are many factors that contribute to the success of a company and customer service is one of the more important elements that determine this. A company’s customer service reputation is not built nor fixed overnight; yet it can be a company’s greatest attribute, or attribute greatly to its downfall. Southwest Airlines is known for itsRead MoreEssay about Marketing Case Study: Southwest Airlines859 Words   |  4 Pagespricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Traditionally, Southwest used a low-price strategy. They were known as always offering the cheapest flights. The air line did not serve meals, had no assigned seats, no electronic entertainment, and no retirement plans for employees. Because Southwest had such lower costs, they were able to crush competitors. This pricing strategy was so successful throughout the airline’s firstRead MoreSouthwest Airlines : The Biggest Domestic Passenger Carrier1243 Words   |  5 PagesToday Southwest Airlines is the biggest domestic passenger carrier in the United States of America operating more than 3,400 flights a day. They provide service to 93 cities and 5 countries internationally. Last year Southwest Airlines, â€Å"Enplaned approximately 136 million Customers (About Southwest). The airline has grown since it’s first years flying out of Love Field in Dallas, Texas. In the beginning, Southwest provided flight service to only three Texas cities in 1971. One of Southwest A irlines’Read MoreThe Mission Of Southwest Airlines1009 Words   |  5 PagesStatement The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Vision Statement At Southwest, we strive to be the new generation of flight transportation while providing luxury at a price anyone can afford. SOUTHWEST AIRLINE SWOT 1. Strength a. HighRead More Southwest Airlines: A Great Place to Work1630 Words   |  7 PagesSouthwest Airlines: A Great Place to Work . The Success of Southwest Airlines The Beginning In the mid 1960’s, Rollin King, an owner of a small commuter air service from San Antonio Texas realized the inconvenience and expense of travelling between San Antonio, Dallas, and Houston. Through the urging of his banker and his own vision, Rollin King decided to start an intrastate airline. King first pitched his plan to Herb Kelleher – a San Antonio attorney who had performed previous legal workRead MoreWhat Is Strategic Management Patterns Of Every Organization?872 Words   |  4 PagesWhen we look at modern business practices and how things develop, we notice the level of contemporary business competition is on the increase particularly in the airline industry. This is usually accredited to the innovative pattern in which an airline competing in the same industry comes up with strategies and patterns of things that are different from the usual way. In other words, the fact is many airline organizations are innovating unique and out-of-the-box strategies for them to carve a nicheRead MoreStrategic Choice Plan1103 Words   |  5 PagesRunning Head: SOUTHWEST AIRLINE STRATEGIC CHOICE Southwest Airline Strategic Choice University of Phoenix STR/581 January 26, 2011 Southwest Airline Strategic Choice Southwest Airline is one of the most successful airlines. Southwest Airline success is because the airline stays on track with the company’s mission. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered while keeping cost low. Since September 11, 2001 many airlines have struggle